Plaza Store — Documentation

How to read this guide

Each feature section lists the plan it needs, a field-by-field reference, step-by-step instructions, and tips. Anything marked with an asterisk is required.

Overview & key concepts

Plaza Store gives you three connected surfaces from one account — a branded web storefront, a native iOS & Android app, and the admin dashboard where you run everything. This guide documents each one in full.

Web storefront

Your public store at your-store.instamicrotech.com — fast, SEO-ready, available in 20+ languages.

Mobile app

A native app auto-themed to your brand, with push notifications.

Admin dashboard

Products, orders, delivery, promotions, staff, finance, and analytics.

Concepts you'll see throughout

Term	Definition
Store / tenant	Your isolated store. Your data is private to your store and never shared with other Plaza merchants.
Subdomain	Your free web address, e.g. your-store.instamicrotech.com, provisioned automatically with SSL.
Primary currency	The currency you price in (set from your country at sign-up). Every product needs a price in it. Locked once you create your first product.
Secondary countries	Other countries you sell to; each can have its own currency price. USD acts as a universal fallback.
Modules	Features in the sidebar. Some are always on (Dashboard, Settings); advanced ones depend on your plan.
Roles & permissions	Who can do what. The owner sees everything; staff get only the permissions you grant.
User types	Customers can be Normal, Special (discounted pricing), or Resource (supplier). Products and sections can target specific types.

Getting started

You can have a working store in about a minute — a free trial is included and no credit card is required to start.

Go to plaza.instamicrotech.com/signup and click Get started.
Enter your full name, email, and a password (minimum 8 characters); click Create account.
Choose your store subdomain — your store goes live at your-store.instamicrotech.com with SSL and hosting included.
Set your country & primary currency, then upload a logo and pick colors in the Branding studio.
Pick a plan (or stay on the trial), then add your first products.

Signing in again

Field	Details
Marketing login	plaza.instamicrotech.com/login — enter email + password; you stay on plaza and land on your account home.
Direct admin	your-store.instamicrotech.com/admin — your store admin login screen.
Forgot password	Use Forgot password? on either login screen to reset by email.

Tip

During the trial the dashboard shows the days remaining and a Choose a plan button. Pick a plan before it ends to keep your store, dashboard, and app online.

plaza.instamicrotech.com/signup

▣ Plaza Store

Your store. Your brand.
Live in 60 seconds.

⚡ One-click subdomain, SSL, hosting
🌐 Arabic + English, RTL out of the box
✨ Theme, logo, palette — yours in minutes

Create your account

Your store will be live in minutes. No credit card required.

Full nameEmailPassword

Create account

Account sign-up — the Plaza Store signup screen.

Branding studio

All plans

Your logo and colors apply to the web storefront, mobile app, and admin dashboard simultaneously. Open Settings → Brand Theme; the live preview shows your mobile app updating as you choose colors.

Upload your logo — PNG, JPG, or SVG up to 5MB. Used in the app, the storefront header, and as your favicon.
Set theme colors — Primary, Accent, Background, Surface, Primary Text, Secondary Text, Border.
Watch the live preview update so you can confirm contrast and readability before saving.
Save — changes propagate to every surface instantly; no re-deployment.

Field	Details
Primary	Buttons, selected tabs, headings — your main brand color.
Accent	Highlights, badges, callouts.
Background	Page background behind cards.
Surface	Cards, sheets, dialogs — usually white.
Primary Text	Headings and body text.
Secondary Text	Subtitles, hints, captions.
Border	Default borders and dividers.

Note

Prefer not to pick colors by hand? Start from a ready-made MENA palette (Royal Indigo, Desert Gold, Nile Teal, and more) and adjust.

your-store.instamicrotech.com/admin/settings/mobile-theme

🖼 Store Logo

Max 5MB — PNG / JPG / SVG.

LOGO⤴ Replace✕ Remove

🎨 Theme Colors

Applied immediately to the mobile app.

Primaryvar(--primary)

Accentvar(--accent)

Backgroundvar(--background)

Primary Textvar(--foreground)

Live Preview

9:41•••

Your Store

Manage your account

Primary Button

PaidPendingCancelled

▦ Home🛒 Cart▤ Categories📦 Orders

Brand Theme studio — logo, palette, and live mobile preview.

Dashboard

All plans

Your store's home screen — today's performance, items needing attention, a 30-day financial summary, and a 7-day orders chart. The left sidebar navigates every module.

Field	Details
Today's Orders / Revenue	Orders and money taken today, in your store currency.
Total Users / Products	Registered customers and catalog size.
Pending Orders	Orders awaiting action — jump straight to processing them.
Low Stock Alert	Products running low so you can restock in time.
Expiring Products	Items expiring within 2 months (perishables).
Financial Summary	Profit & loss over the last 30 days.
Orders Overview	Order volume & revenue for the last 7 days.
Order Status Breakdown	Distribution of orders across statuses.

Note

The top bar has a global search and a one-click English ⇄ Arabic toggle that flips the entire admin.

your-store.instamicrotech.com/admin/dashboard

Dashboard

Overview of your store performance

Today's Orders

Today's Revenue

EGP 9,840

Total Users

1,284

Total Products

⏱ Pending Orders

Waiting for action

⚠ Low Stock

Running low

📅 Expiring

Within 2 months

📈 Orders Overview — last 7 days

Mon

Tue

Wed

Thu

Fri

Sat

Sun

Admin dashboard — KPI cards, attention alerts, and navigation.

Products

Unlimited productsAll plans

Your catalog. Products support English + Arabic, multiple images, multi-currency pricing, inventory with expiry, special-user pricing, visibility targeting, and full lifecycle tracking.

The product list

Under Products you can search by name or brand, filter by category and stock status (In stock / Low stock / Out of stock), and open any product to edit it. Each row shows image, name, category, price, stock, and profit.

Add or edit a product — full field reference

Field	Details
Product Name (EN)*	English name shown to customers.
Product Name (AR)*	Arabic name. Both languages are required.
Description (EN / AR)	Optional rich description in each language.
Brand	Optional — pick from your Brands.
Category*	Pick from your Categories.
Main Image*	Upload (JPG/PNG/WebP, max 5MB) or paste a URL.
Gallery	Up to 10 additional images.
Pricing — Primary*	Price in your primary currency (e.g. EGP). Required.
Pricing — Secondary	Per-country currency prices (e.g. AED). Fill each, or use the USD fallback.
Pricing — USD fallback	Covers any country you didn't price directly.
Original price	Optional strike-through “was” price to show a discount.
Special price	Price shown to Special users. Leave empty to use the global special discount instead.
Stock Quantity*	Units in stock. Drives low-stock and out-of-stock alerts.
Expiry Date	For perishables — you get alerts before expiry.
SKU	Optional stock-keeping unit / internal code.
Featured	Flags the product for featured placement.
Visibility	All Users · Normal only · Special only · Resource only — controls who sees it in the app.

Go to Products → Add Product.
Fill the bilingual name and (optional) description.
Choose Brand and Category, add a Main Image and gallery.
Set Pricing: primary currency (required), then either each secondary currency or the USD fallback.
Enter Stock and an optional Expiry Date.
Set Visibility, optionally mark Featured, then Create Product.

Product tracking (lifecycle)

Open a product and choose Tracking to see its complete lifecycle: current stock, total purchased, total sold, returned to supplier, average buy cost vs. sell price, profit per unit and margin, plus suppliers, purchase history, sales history, and every stock movement (purchase / sale / return / adjustment).

Tip

You type the price the customer pays — there's no live FX conversion. Set the primary price, then price each market by hand or let USD cover the rest.

your-store.instamicrotech.com/admin/products/new

📦 Product Information

Fields marked * are required.

Name (EN)*Product name in EnglishName (AR)*اسم المنتجBrandSelect brand ▾Category*Select category ▾

Pricing

Currency	Price	Original
EGPPrimary	0.00	—
AED	—	—
USDFallback	—	—

Stock*0Expiry Datedd/mm/yyyy

Product Images

🖼 Drag & drop or click — JPG, PNG, WebP — Max 5MB

Visibility

All Users ▾

Field	Details
Name (EN / AR)*	Category name in both languages.
Parent Category	Choose a parent to nest it, or No Parent (Root Category).
Image	Optional category image or icon.
Description	Optional description.

Name	Arabic	Parent	Products	Created
Fragrance	عطور	—	12	12 Apr 2026
Skincare	العناية بالبشرة	—	28	12 Apr 2026
Makeup	مكياج	—	19	12 Apr 2026
Haircare	العناية بالشعر	—	9	13 Apr 2026
Gift Sets	أطقم الهدايا	Fragrance	5	20 Apr 2026

Field	Details
Brand Name (EN / AR)*	Brand name in both languages.
Logo URL	Brand logo image.
Website	Optional brand website link.
Description	Optional description.
Status	Active or inactive toggle.

Brands

4 brands

＋ Add Brand

Layali

12 products · Active

Amber & Co

9 products · Active

Nour Cosmetics

15 products · Active

Desert Bloom

6 products · Active

Brands — logo, bilingual name, product count, and status.

Product alerts

All plans

A single monitoring screen that surfaces inventory problems before they cost you sales, across two groups: expiry and stock/sales.

Field	Meaning
Expired	Products already past expiry — remove from sale.
Critical	Expiring within 7 days — run a flash sale or clearance.
Warning	Expiring within 30 days — plan promotions.
Upcoming	Expiring within 60 days — monitor.
No Sales (30d)	Zero sales in the last 30 days — review price or images.
Out of Stock	0 units — prioritize restocking.
Low Stock	Fewer than 10 units — reorder soon.

Each alert opens a detail dialog with the affected products and a recommended action.

your-store.instamicrotech.com/admin/product-alerts

Expired

Critical (7d)

Out of Stock

Low Stock

Expiring & stock issues

Product	Category	Stock	Status
🧴 Saffron Night Cream	Skincare	15	Expires in 22 days
💧 Rose Damascena Mist	Skincare	8	Low stock
🧴 Argan Hair Serum	Haircare	0	Out of stock
🧪 Aloe Gel (old batch)	Skincare	3	Expired 5 days ago

Product Alerts — expiry and stock issues grouped for action.

Orders & invoices

Unlimited ordersAll plans

Every order — from your website, app, or created by hand — lands here. Search, filter by status, export to CSV, and open any order to update status, print an invoice or receipt, and view customer + delivery details.

The orders list

Search by order ID or customer name, filter by status, and Export CSV. Open an order for its full detail and timeline.

Order statuses

PendingConfirmedProcessingShippedDeliveredCancelledRefunded

Open an order and use Update Order Status to move it along. Payment status is tracked separately: Pending, Paid, Failed, Refunded. The order detail also shows the full customer address (building, street, district, city, country, postal), itemized subtotal, discount, delivery fee, tax, and grand total.

Create a manual order

Orders → Add New Order.
Select Customer — search an existing customer by name, email, or phone.
Add Products — search the catalog and set quantities (stock is shown).
Enter Delivery Information — phone, address, optional instructions.
Choose payment: Cash on Delivery, Credit Card, or Wallet; review the summary and Create Order.

Invoices & receipts

From an order you can Print Invoice in two formats:

Field	Details
Full Invoice (A4)	Standard invoice with billed-to, itemized lines, tax, and total.
Cashier Receipt	Thermal-printer receipt — choose 58 mm (narrow) or 80 mm (standard) paper.

Note

For Egyptian orders you can create real shipments from the order via the Bosta integration (set up in Settings, with test and production modes).

your-store.instamicrotech.com/admin/orders

Orders

Manage and track all customer orders

＋ Add New Order

🔍 Search by order ID, customer name…

All Statuses ▾

⤓ Export CSV

Order	Customer	Total	Payment	Status	Date
#1042	Mona K.	EGP 1,630	Paid	Delivered	29 May
#1041	Ahmed S.	EGP 475	COD	Processing	29 May
#1040	Youssef A.	EGP 1,250	Paid	Shipped	28 May
#1039	Sara M.	EGP 95	Refunded	Cancelled	27 May

Orders — search, status filter, CSV export, manual order creation.

Coupons

Complete & above

Discount codes customers type at checkout. Percentage or fixed amount, scoped by country and by what they apply to, with usage limits and a validity window.

Field	Details
Coupon Code*	What customers enter at checkout (e.g. SAVE20).
Name*	Internal label, e.g. Summer Sale 20% Off.
Description	Optional note.
Active	Toggle to enable or disable instantly.
Discount Type*	Percentage (%) or Fixed Amount.
Discount Value*	The amount or percent off.
Minimum Order Amount	Order must reach this to qualify.
Maximum Discount Amount	Caps the value of a % discount.
Discount Applies To	Order Total Only · Delivery Fee Only (free delivery) · Both.
Applicable To	All Products · Specific Categories · Specific Brands · Specific Products.
Country Restrictions	Limit to selected countries; empty = all countries.
Total Usage Limit	Max redemptions; empty = unlimited.
Validity Period	Valid From / Valid Until dates.

your-store.instamicrotech.com/admin/coupons/new

🎟 Basic Information

Coupon Code*E.G., SAVE20Name*e.g., Summer Sale 20% Off

Active Coupon

Discount Settings

Discount TypePercentage (%) ▾

Value*20Max Discount50.00

Applies ToOrder Total Only ▾

Create Coupon — type, caps, scope, country rules, usage, validity.

Promotions

Complete & above

Automatic, code-free deals applied in the cart. Three engines cover the common MENA retail offers, built with a simple 3-step wizard (Basic info → Rules → Review).

Field	Details
Buy One Get One (BOGO)	Buy X items, get Y free or at a discount. Rule types: BOGO Free or BOGO Discount.
Volume Discount	Bigger discount the more they buy, via volume tiers (min/max quantity → discount).
Bundle Deal	Buy specific products together for a discount — a trigger product and a reward product.

Common fields

Field	Details
Name (EN / AR)*	e.g. Buy 2 Get 1 Free.
Valid From / Until	Active window.
Usage Limit	Max redemptions; empty = unlimited.
Priority	Higher-priority promotions apply first when several match.
Trigger	Product, category, or brand + a trigger quantity.
Reward	Reward product or category + quantity, and discount (Percentage / Fixed / Free).
Active	Only active promotions are offered to customers.

Tip

Use a coupon when the customer types a code; use a promotion for automatic cart deals (BOGO, bundles, volume) that need no code.

your-store.instamicrotech.com/admin/promotions

Promotions

3 promotions

＋ Add Promotion

Name	Type	Valid period	Usage	Status
Buy 2 Get 1 Free — Mini Perfumes	BOGO	1–30 May	148 used	Active
Skincare Bulk — 15% off 5+	Volume	10–31 May	52 used	Active
Oud + Gift Box Bundle	Bundle	1–10 Jun	0 used	Scheduled

Promotions — BOGO, volume, and bundle deals with validity and usage.

Delivery zones

Complete & above

Define where you deliver and what it costs. Each zone has its own fee, free-delivery threshold, delivery time, priority, and a list of coverage areas (city / district / country).

Field	Details
Zone Name (EN / AR)*	e.g. Cairo Central.
Delivery Fee	Flat fee for the zone.
Free Delivery Threshold	Orders above this ship free; empty = never free.
Priority	Higher-priority zones are matched first.
Default Zone	Used when no specific zone matches a customer's address.
Coverage Areas	Add City + District (optional) + Country. An area can belong to only one zone.

your-store.instamicrotech.com/admin/delivery-zones

Delivery Zones

Manage delivery zones and fees by location

＋ Add Zone

Zone	Type	Fee	Time	Status
Local delivery (EG)	Local	EGP 0	1–3 days	● Active
Delivery to AE	International	$0	10–14 days	● Active

Delivery Zones — local + international zones with fees and times.

Delivery time slots

Complete & above

Offer scheduled delivery windows. Build a weekly template, auto-generate slots across a date range, and cap how many orders each slot accepts.

Field	Details
Weekly Schedule Template	Set business hours per day, toggle individual hours on or off, mark days active or inactive, and a default max orders.
Generate Slots	Auto-create slots from the template for a date range, with a preview (existing vs. new) and optional overwrite.
Slot fields	Slot Name, Start/End time, Maximum Orders, Available toggle.
Per-slot status	Booked vs. available capacity (“X left”), enable or disable, and bulk enable/disable/delete.

Heads up

A slot that already has orders booked against it can't be deleted.

your-store.instamicrotech.com/admin/time-slots

Today

Sun–Thu 10:00–20:00 · Fri off · Sat 12:00–18:00 · default 10 orders/slot

＋ Generate Slots

Time	Booked	Capacity	Status
10:00 – 12:00	3	10 (7 left)	Available
12:00 – 14:00	7	10 (3 left)	Available
16:00 – 18:00	10	10 (0 left)	Full
18:00 – 20:00	—	—	Disabled

Delivery time slots — capacity, bookings, and the weekly template.

Drivers

Complete & above

Manage delivery drivers, assign them to orders, and settle the cash they collect (COD).

Field	Details
Driver Information	Name, phone, status, and notes.
Cash Balance	Current unsettled COD cash the driver is holding.
Pending Collections	Collected amounts per order awaiting settlement (order ID, customer, amount, time).
Settle Cash	Record a settlement to clear the balance; full settlement history is kept.
Lifetime stats	Orders delivered and totals over the driver's history.

your-store.instamicrotech.com/admin/drivers/7

🚗 Driver — Mahmoud A.

+20 100 555 0142 · Active

Unsettled cashEGP 1,725

Lifetime orders312

Settle Cash

Pending Collections

Order	Customer	Amount
#1041	Ahmed S.	EGP 475
#1038	Layla N.	EGP 1,250

Driver detail — cash balance, pending COD collections, and settlement.

Users

All plans

Your customer directory. Search, filter by type, open a profile to see contact details, orders, and lifetime spend, and change a customer's type or access.

Field	Details
List columns	User, Type, Status, Joined, Orders, Total Spent.
Search & filter	By name, email, or phone; filter by user type.
User detail	Contact info, language, total orders, member-since date.
User Type	Normal · Special · Resource · Admin. Changing type affects access and pricing (admin promotion needs super-admin).
Deactivate	Blocks login without deleting the account.

User types

Field	Details
Normal	Regular customer, sees regular prices.
Special	Gets special pricing — see Special users.
Resource	A supplier or vendor — see Suppliers.
Admin	Staff with dashboard access — see Staff & permissions.

your-store.instamicrotech.com/admin/users

User Management

1,284 registered users

＋ Add User

User	Type	Orders	Total spent	Status	Joined
Mona K.	Normal	9	EGP 8,420	Active	Feb 2026
Hana Stores	Special	34	EGP 61,900	Active	Jan 2026
Ahmed S.	Normal	2	EGP 870	Active	May 2026
Amber Imports	Resource	—	—	Active	Mar 2026

Users — customer directory with type, orders, lifetime spend.

Special users

All plans

Give selected customers special pricing — useful for wholesale, loyal customers, or staff. A global discount applies to all products unless a product has its own special price.

Open Special Users and set the Global Discount percentage (applies to all special users).
Add Special User — search by name, email, or phone and add them.
Optionally set a per-product Special Price in the product editor to override the global discount for that item.

Note

Products and home sections can be set to Special Users Only visibility, so you can run a hidden wholesale catalog alongside your public store.

your-store.instamicrotech.com/admin/special-users

Global Discount

Applies to all special users unless a product has a special price.

15%Update

Special Users

User	Added
Hana StoresWholesale partner	Jan 2026
Karim GiftsReseller	Apr 2026

Special users — global discount + members on special pricing.

Treasury

Complete & above

Your store's cash ledger. It tracks the running balance and every movement — order payments, refunds, supplier purchases / returns, and manual deposits / withdrawals.

Field	Details
Current Balance	Live cash balance with last-updated time.
Transaction types	Order Payment, Order Refund, Supplier Purchase, Supplier Return, Manual Deposit, Manual Withdrawal, Adjustment.
Record Deposit / Withdrawal	Add cash in or out with an amount and notes.
Adjust Balance	Set a corrected balance (notes required for the audit trail).
Period Summary	Total income, total expense, and net change over a date range.
History	Filterable by type and date, showing balance before and after each entry.

your-store.instamicrotech.com/admin/treasury

Current Balance

EGP 48,320

Updated 2 min ago

＋ Deposit− Withdrawal

Date	Type	Amount	Balance
29 May	Order Payment (#1042)	+EGP 1,630	EGP 48,320
28 May	Supplier Purchase	−EGP 6,400	EGP 46,690
27 May	Manual Deposit	+EGP 5,000	EGP 53,090
27 May	Order Refund (#1039)	−EGP 95	EGP 48,090

Treasury — live cash balance and every movement.

Expenses

Complete & above

Track operational costs — rent, utilities, salaries, supplies — with categories, due dates, partial payments, and recurring entries.

Field	Details
Title (EN / AR)*	What the expense is for.
Category*	From your expense categories (each has an icon, color, recurring flag).
Amount*	Total cost.
Vendor	Who you paid.
Reference #	Invoice or receipt number.
Expense Date / Due Date	When incurred / when payment is due.
Recurring	Mark recurring and set the day of month.
Payment Status	Pending · Partial · Paid; record payments (optionally posting to Treasury).

Dashboard stats include monthly total, pending amount, overdue, paid this month, active recurring, and a category breakdown. Manage categories under Expenses → Manage Categories.

your-store.instamicrotech.com/admin/expenses

Monthly Total

EGP 26,700

Pending

EGP 1,200

Paid This Month

EGP 25,500

Recent Expenses

Title	Amount	Status
Shop Rent — May	EGP 8,000	Paid
Staff Salaries	EGP 14,000	Partial
Packaging supplies	EGP 1,200	Pending

By Category

Salaries90%

Rent52%

Marketing23%

Packaging8%

Expenses — totals, statuses, recurring entries, category breakdown.

Suppliers & purchase invoices

Complete & above

“Resources” are your suppliers / vendors. Track what you buy, return, and pay so you always know your accounts payable. Balance = Purchases − Returns − Payments.

Field	Details
Resource (supplier)	Name, mobile, email, address, notes, and a live balance.
Debtor / Creditor / Settled	Positive = you owe them; negative = they owe you; zero = settled.
Purchase	Goods received → balance increases. Multi-product, with cost prices; updates stock.
Return	Goods returned to supplier → balance decreases. Pick the original invoice and quantity to return.
Payment	Money paid to the supplier → balance decreases.
Invoices	Auto-generated invoice numbers; per-invoice payment tracking (paid / remaining).

Purchase & Return Invoices (sidebar) is the cross-supplier view of all purchase orders — filter by type, see totals, net outstanding, and drill into any invoice or product's tracking.

Tip

Linking purchases to products powers accurate cost of goods, profit-per-unit, and the supplier columns in product tracking.

your-store.instamicrotech.com/admin/resources

🏭 Amber Imports Co

+20 122 000 9931 · [email protected]

Net balanceEGP 6,400 — Debtor

You owe them EGP 6,400

Record PurchaseMake Payment

Transactions

Date	Type	Amount	Paid
28 May	Purchase	EGP 6,400	0
15 May	Purchase	EGP 4,200	Paid
16 May	Return	EGP 300	—

Supplier detail — balance (debtor/creditor), purchases, returns, payments.

Financial reports

Complete & above

Analyze profit, loss, and performance over any period, grouped by day, week, or month. Three views: Summary / Profit & Loss, Top Products, and Losses.

Metric	Meaning
Total Revenue	Net revenue from completed orders; average order value.
Gross Profit	Revenue minus estimated cost of goods (COGS); gross margin.
Net Profit	Gross profit minus operating expenses; net margin.
COGS	Estimated at 60% of revenue by default — configure product cost prices for accuracy.
Losses	Refunds & cancellations, expired inventory, and operating expenses.
Top Products	Best sellers by revenue, with units sold.
Drill-downs	Tap any metric or period for a full breakdown, down to per-order and per-product profit.

Note

For precise COGS instead of the 60% estimate, record purchase invoices against products.

your-store.instamicrotech.com/admin/financial-reports

Profit & LossTop ProductsLossesMay 2026 · grouped by week

Total Revenue

EGP 142,300

Gross Profit

EGP 56,920

Net Profit

EGP 31,420

Net Margin

22%

Profit & Loss by week

Top Selling Products

Product	Sold	Revenue
Velvet Oud EDP	86	EGP 107,500
Saffron Night Cream	54	EGP 37,260
Kohl Eyeliner	210	EGP 19,950

Financial reports — P&L, margins, trend, and top products.

Analytics

7-day trial on Web/Mobile · Full on Complete & above

Track traffic and behaviour — headline KPIs, the full shopping funnel, and breakdowns by source, product, geography, and platform, over any date range.

Field	Details
Overview	Visitors, page views, conversion rate, average session, plus the funnel: Product Views → Add to Cart → Checkouts → Purchases, and Searches.
Traffic Sources	Where visitors come from.
Products	Most-viewed and best-converting products.
Geographic	Where your customers are.
Platforms	Web vs. mobile and device breakdown.

your-store.instamicrotech.com/admin/analytics

Visitors

3,482

Page Views

11,204

Conversion

2.8%

Avg Session

3m 12s

OverviewTraffic SourcesProductsGeographicPlatforms

Visitors — last 14 days

Analytics — Overview: visitor KPIs and traffic trend.

your-store.instamicrotech.com/admin/analytics

Conversion funnel

Product Views8,640

Add to Cart1,210

Checkouts540

Purchases312

Traffic sources & geography

Direct41%

Instagram27%

Google19%

TikTok13%

🌍 Egypt 68% · Saudi 14% · UAE 11% · Other 7%

Analytics — funnel (views → cart → checkout → purchase) plus traffic sources and geography.

Marketing & ads

Complete & above

Connect your ad accounts and manage campaigns across platforms in one place, with unified performance reporting.

Supported platforms

TikTok

Video ads to a wide audience.

Snapchat

Reach Gen Z and Millennials.

Google Ads

Search, YouTube & Display Network.

X (Twitter)

Promote your brand on X.

Field	Details
Connect accounts	Securely link each platform; see connection status and re-sync.
Campaigns	Name, objective (Awareness, Traffic, Engagement, Leads, App Promotion, Sales, Conversions), daily or lifetime budget, dates; pause or resume.
Ad sets	Targeting by age, gender, locations, interests, behaviors, custom and lookalike audiences.
Creatives	Single image, video, carousel, or collection; headline, description, call-to-action, destination URL.
Performance	Spend, impressions, clicks, conversions, revenue, CTR, CPC, CPM, ROAS, reach, frequency — overall and by platform.

your-store.instamicrotech.com/admin/marketing

Total Spend

$1,240

Impressions

312K

Clicks

8,940

Avg ROAS

3.1×

Campaign	Platform	Spend	ROAS	Status
Ramadan Oud Launch	Meta	$620	3.4×	Active
Skincare Retargeting	TikTok	$410	2.7×	Active
Search — Perfume EG	Google	$210	2.9×	Paused

Marketing & Ads — unified spend/ROAS and campaigns across platforms.

Home sections

Professional & Enterprise

Design your mobile app home screen by stacking and reordering content sections. Each section is bilingual, schedulable, and can target specific user types.

Field	Details
Banner Slider	Rotating promotional banners.
Product Grid	A grid of products (set columns).
Product Carousel	A horizontally scrolling product row.
Category Showcase	Highlight categories.
Brand Spotlight	Feature a brand.
Countdown Timer	Urgency timer for a sale.
Featured Collection	A curated collection.

Field	Details
Title / Subtitle (EN / AR)	Bilingual headings.
Display Order	Drag to reorder; controls position in the app.
Padding Top / Bottom	Spacing around the section.
Visibility	All Users · Normal · Special · Resource.
Active / schedule	Enable, and optionally schedule (scheduled or expired states).

Note

Advanced users can define Data Sources (named queries / feeds) that power what a section displays — handy when product feeds come from an external system.

your-store.instamicrotech.com/admin/home-sections

Order	Section	Type	Status
1	Ramadan Sale Banner	Banner Slider	Active
2	New Arrivals	Carousel	Active
3	Shop by Category	Category Showcase	Active
4	Flash Sale Ends Soon	Countdown	Scheduled

↕ Drag rows to reorder how they appear in the app.

Ramadan Sale

New Arrivals →

⏳ Ends in 02:14:55

Home sections — reorderable app home blocks with live phone preview.

Employees

Professional & Enterprise

Manage staff records, salaries, attendance, and leave — separate from dashboard admin accounts (this is HR, not login access).

Field	Details
Name (EN / AR), National ID	Basic employee identity.
Position / Department	Job details.
Base Salary	Monthly compensation; drives the monthly payroll figure.
Bank details	Bank name and account or IBAN for salary payments.
Emergency Contact	Contact name & phone.
Leave Balances	Initial annual and sick-leave day allowances.
Status	Active or inactive.

The dashboard summarizes total employees, monthly payroll, on-leave today, present today, pending salaries, and pending leave requests.

your-store.instamicrotech.com/admin/employees

Employees

Monthly Payroll

EGP 31,500

Present Today

On Leave

Name	Position	Salary	Leave (A/S)	Status
Layla H.	Sales	EGP 6,000	14 / 7	Active
Omar T.	Fulfilment	EGP 4,500	10 / 7	Active
Nadia F.	Store Manager	EGP 9,000	9 / 5	On leave

Employees — payroll, attendance, and leave balances.

Staff & permissions

Team seats: Professional (10) · Enterprise (unlimited)

Add team members and control exactly what they can do with granular, role-based permissions. Only a super admin / store owner can manage admins.

Roles

Field	Details
Super Admin / Store Owner	Everything in your store.
Admin / Staff	Only the specific permissions you grant from the list below.

Go to Admins → Add Admin (super-admin only).
Search for an existing user by name or email.
Tick the permissions to grant (grouped by area, with View / Create / Update / Delete / Export).
Create Admin. Remove access any time to demote them back to a normal user.

Permission groups & actions

Field	Details
Orders	View · Update status · Cancel · Export CSV
Products	View · Create · Edit · Delete · Manage inventory
Categories	View · Create · Edit · Delete
Brands	View · Create · Edit · Delete
Coupons	View · Create · Edit · Delete
Promotions	View · Create · Edit · Delete
Users	View · Edit profiles · Deactivate
Special Users	View · Add · Remove special status
Home Sections	View · Create · Edit · Delete
Resources (suppliers)	View · Create · Edit · Delete + transaction view / create / edit / delete
Employees	View · Create · Edit · Delete · Manage payroll
Expenses	View · Create · Edit · Delete
Drivers	View · Create · Edit · Delete · Settle cash
Marketing	View · Create · Edit · Delete · Connect accounts
Analytics	View dashboard stats · Export reports
Settings	View · Change settings
Admin Management (super-admin)	View · Create · Edit permissions · Remove access

Note

Give a fulfilment clerk only Orders: View + Update and Products: View — they can process orders without seeing finance, settings, or customer data.

your-store.instamicrotech.com/admin/admins

Admin Users

3 admins with assigned permissions

＋ Add Admin

Admin	Role	Permissions
You (owner)[email protected]	Super Admin	All permissions
Layla H.[email protected]	Admin	Orders: view, update · Products: view
Omar T.[email protected]	Admin	Orders: view

Admins — staff accounts with granular, role-based permissions.

Store settings

All plans

Everything that configures how your store behaves — details, currencies, tax, payments, shipping, and social links.

Field	Details
Store Information	Store name, email, phone, address, and two WhatsApp numbers (one for support, one for delivery).
Currency & Pricing	Primary country / currency, secondary countries or regions (each adds a sellable currency), and a minimum order amount.
VAT	VAT percentage applied to orders; set 0 to disable and hide it.
Payment Methods	Cash on Delivery and Card Payments (Visa, Mastercard, Meeza via Paymob). At least one must stay on.
Bosta Delivery	Egypt shipping integration with test and production modes.
Social Media Links	Facebook, Instagram, Twitter / X, TikTok shown on your storefront.
Brand Theme	Logo and colors — see Branding studio.
Delivery defaults	Default delivery fee and free-delivery threshold; notification preferences (new order, low stock).

Additional settings sub-pages: Exchange Rates, Map Bounds (delivery map area), App Version (mobile build controls), and Mobile Theme.

Heads up

To accept cards you connect Paymob and switch on Card Payments. Cash on Delivery works out of the box for Egypt.

your-store.instamicrotech.com/admin/settings

🏬 Store Information

Store NameLayali BeautyEmail[email protected]Store WhatsApp+20 100 373 9095Delivery WhatsApp+20 100 373 9096

💱 Currency & Pricing

Primary: 🇪🇬 Egypt (EGP)

Secondary: 🇦🇪 UAE · AED 🇸🇦 KSA · SAR

Min order: EGP 100

💳 Payment Methods

Cash on DeliveryOn

Card (Visa/MC/Meeza · Paymob)On

VAT14%

Store settings — info, currencies, payments, and VAT.

Web storefront

Web Only · Complete · Professional · Enterprise

Your customers' branded website at your-store.instamicrotech.com — fast, SEO-ready, mobile-responsive, and available in over 20 languages (Arabic right-to-left included).

Customer journey

Field	Details
Browse & search	Home, categories, brands; search; filters. Featured products and home sections surface what you promote.
Product page	Gallery, bilingual description, price in the customer's currency, stock, variants, and reviews; add to cart or wishlist.
Cart	Adjust quantities, apply a coupon code, see delivery fee and totals.
Checkout	Delivery address, delivery zone & (optional) time slot, then pay by Cash on Delivery or card (Visa / Mastercard / Meeza via Paymob).
Account	Customers register or log in to see order history, track delivery, and manage an address book.
Localization	Language toggle (EN / AR) and currency are detected by region; prices show in local currency.

Tip

Every store includes a free instamicrotech.com subdomain with SSL.

your-store.instamicrotech.com

your-store🔍 Search…Login

NEW

your-store

Your tagline

Shop Now →Categories

📦

Authentic Products

🚚

Fast Delivery

🛡

Secure Payment

🎧

24/7 Support

Web storefront (English / LTR) — header nav, hero, and trust badges.

your-store.instamicrotech.com/ar

متجرك🔍 ابحث…تسجيل الدخول

NEW

متجرك

شعارك هنا

→ تسوق الآنالأقسام

📦

منتجات أصلية

🚚

توصيل سريع

🛡

دفع آمن

🎧

دعم 24/7

Web storefront (Arabic / RTL) — fully mirrored, the default for Arabic shoppers.

Mobile app

Mobile Only · Complete · Professional · Enterprise

A native iOS & Android app for your customers, auto-themed from your Brand Theme. You don't build it — it's generated and branded for you.

Auto-branded

Your colors and logo, applied automatically.

Push notifications

Order status updates to the phone.

Arabic + English

Correct number formatting in both.

Accounts

Order history and address book.

QR reorder

In-store QR scanner for quick reorders.

You control from the dashboard

Field	Details
App colors and logo	Brand Theme
Home screen layout	Home Sections
App version controls	Settings → App Version

Note

Alongside the customer app there's an orders / operator app for staff to manage incoming orders on the go.

your-store

Welcome 👋

Shop the latest arrivals

Product

EGP 120

Product

EGP 90

▦ Home🛒 Cart▤ Categories📦 Orders

Plans & pricing

Simple, transparent pricing — no hidden fees, no lock-in, cancel any time. Every plan starts with a free trial and no credit card.

See current plans and prices on the pricing page

Web plan — $1/month for your first 3 months

Pick the Web plan on annual billing and your first 3 months are automatically $1/month ($3 total) — no code to enter. The remaining 9 months are billed at the regular Web monthly rate. The intro is scoped to the Web plan only; Mobile Only, Complete, Professional, and Enterprise are billed at their standard rate from day one.

How it works

Example with the Web plan ($29/month). Annual without the intro would be 12 × $29 = $348. With the intro you pay $1 × 3 + $29 × 9 = $264 in your first year. Year two and onward bill at the regular annual rate.

Tip

The Web intro and any promo code you apply work together: the intro covers months 1–3, and a promo code (if active) discounts the remaining 9 months — including "fully free" codes that drop them to zero.

Promo codes

If you have a promo code, enter it on the payment step during signup, or at renewal time from the admin dashboard. Promo codes are issued by Plaza and apply only to the paid months of an annual subscription — they don't change the $1/month intro window.

Field	Details
Where to enter it	Onboarding → Payment step, or Admin → Billing → Renewal.
What it discounts	Only the 9 paid months of the annual cycle. The $1/month intro is already applied automatically and isn't reducible further.
Fully-free codes	Some codes mark the paid months as $0 too — in that case the entire annual subscription costs just $3 (the 3-month intro).
Single use vs. reusable	Each code carries its own usage cap. Once you've redeemed it, the discount is locked to your subscription for that billing cycle.

Note

Subscriptions accept Visa, Mastercard, Mada, and bank transfer (annual & Enterprise), billed in USD, SAR, AED, or EGP. Upgrade or downgrade any time — proration is automatic.

Always confirm current pricing at plaza.instamicrotech.com/pricing.

FAQ

Can I switch plans later?

Yes — upgrade or downgrade any time; proration is automatic, so you only pay the difference.

Is there a free trial?

Every plan includes a free trial with no credit card required. The dashboard shows the days remaining.

What's the $1/month intro on annual?

New Web-plan annual signups get the first 3 months at $1/month — automatically, no code needed. The remaining 9 months are billed at the Web plan's regular monthly rate. Mobile Only, Complete, Professional, and Enterprise are billed at their standard monthly rate from the start.

Can I stack a promo code with the $1/month intro?

Yes — on the Web plan. The intro covers months 1–3 (at $1/month), and a promo code (if you have one) discounts the remaining 9 months. Some "fully free" codes drop those months to zero — making the whole annual cycle just $3.

What payment methods can my store accept?

Cash on Delivery (Egypt) works out of the box; card payments (Visa, Mastercard, Meeza) via Paymob once enabled in Settings.

Do you support Arabic invoices and receipts?

Yes — Arabic invoices, receipts, and order confirmations are included on all plans with correct RTL formatting.

Where is my store data hosted?

In the EU (Frankfurt), with optional regional data residency for Enterprise.

What's the difference between a coupon and a promotion?

A coupon needs a code at checkout; a promotion (BOGO, bundle, volume) applies automatically in the cart.

What's a Special user?

A customer you've given discounted pricing — globally or per product.

Glossary

Term	Definition
Primary currency	The currency you price in; required on every product and locked after your first product.
USD fallback	A USD price that covers any country you didn't price directly.
COGS	Cost of goods sold; estimated at 60% of revenue unless you record real cost prices.
BOGO	Buy one, get one promotion — free or discounted.
Resource	A supplier or vendor you buy stock from and track payables for.
Debtor / Creditor	You owe the supplier (debtor) / they owe you (creditor).
Delivery zone	A geographic area with its own delivery fee, free threshold, and time.
Home section	A content block on the mobile app home screen.
Module	A dashboard feature; availability depends on your plan.
COD	Cash on Delivery.
Paymob	The card-payment provider used for Visa / Mastercard / Meeza.
Bosta	Egypt shipping integration for creating real shipments.

Run your store on Plaza — every feature, in plain language

Web storefront

Mobile app

Admin dashboard

Concepts you'll see throughout

Signing in again

🖼 Store Logo

🎨 Theme Colors

📈 Orders Overview — last 7 days

The product list

Add or edit a product — full field reference

Product tracking (lifecycle)

📦 Product Information

Product Images

Visibility

Expiring & stock issues

The orders list

Order statuses

Create a manual order

Invoices & receipts

🎟 Basic Information

Discount Settings

Common fields

🚗 Driver — Mahmoud A.

Pending Collections

User types

Global Discount

Special Users

Recent Expenses

By Category

🏭 Amber Imports Co

Transactions

Profit & Loss by week

Top Selling Products

Visitors — last 14 days

Conversion funnel

Traffic sources & geography

Supported platforms

Meta

TikTok

Snapchat

Google Ads

X (Twitter)

Roles

Permission groups & actions

🏬 Store Information

💱 Currency & Pricing

💳 Payment Methods

Customer journey

Auto-branded

Push notifications

Arabic + English

Accounts

QR reorder

You control from the dashboard

Web plan — $1/month for your first 3 months

Promo codes