We built this because we needed it

Plaza started in Cairo in 2023. Our founder ran a shop in Nasr City and spent four months trying to put it online. Shopify did not really speak Arabic. A custom build was going to cost a hundred and twenty thousand pounds and take six months. WhatsApp worked, but it looked like a side hustle.

So we asked the obvious question. Why does a supplement shop in Riyadh, a bedding brand in Dubai, or a beauty shop in Kuwait have to pick between an English-only website and paying a developer for half a year? The pieces all existed. Nobody had put them together with us in mind.

So we did. You sign up, pick a name for your shop, upload a logo, choose two colors, and your shop is open in about a minute. You get the website, an Android and iPhone app for your customers, the admin panel for you and your staff, delivery zones for Egypt and the Gulf, prices in your currency, and the whole platform reads in over 20 languages — including Arabic the way Arabic is supposed to read.

What we care about

Built here, works everywhere

We started in Cairo, so Arabic and right-to-left were part of the foundation, not an afterthought. From there we kept going: today the platform reads in over 20 languages, so a shop in Cairo, a shop in Berlin, and a shop in Tokyo can all run on it without compromise.

Good without being expensive

The polish you would expect from a Silicon Valley product, at a price an Egyptian or Gulf shop can actually pay. We are not burning investor money to keep the lights on.

We tell you what we do, and what we don't

The price you see is the price you pay. There is nothing to sign that you cannot leave. If we are not the right fit for your shop, we will tell you. Our pricing page lists what each plan includes and what it does not.

Who we are

A small team in Cairo with friends helping us in Dubai and Riyadh. Most of us have worked at, or for, shops — some in this region, some abroad. We know what it is like to chase a customer about a missed delivery on WhatsApp at ten at night. That is the part we are trying to fix, whether your shop is in Maadi or in Munich.

We are not trying to build the next big startup. We are trying to build the thing we wish we had when our friends were asking us how to get their shop online.

We built this because we needed it | Plaza Store