Your store in the customer's pocket
Create a branded ecommerce mobile app
Learn when a store needs a mobile app and how products, stock, orders and promotions should stay connected to the website and admin.
Website and app should be two storefronts for one operation—not separate projects.
Know when an app adds value
Apps work best for repeat-purchase businesses such as beauty, pharmacy, food and supplements. For infrequent purchases, prove demand with a fast mobile website before making app downloads the primary goal.
Keep one catalogue and inventory
Do not maintain separate app pricing or stock. Plaza uses the same product and order source across surfaces, reducing overselling and duplicate daily work.
Use your own brand identity
Apply your logo, colours, store name and consistent imagery. Test home, search, product, cart and checkout screens before release rather than judging the app by a splash screen.
Give customers a reason to return
Offer faster repeat ordering, useful promotions and order tracking. Keep web checkout available; the customer should choose the most convenient channel.
Common questions
Does the app need a separate catalogue?
No. The app and website should share products, inventory and orders through one admin source.
Does an app replace the website?
No. Websites support discovery and quick purchases; apps are particularly useful for returning customers.
Whose brand appears in the experience?
The customer experience is configured around the merchant's name and identity, subject to the selected plan and publishing process.
Keep building your store
Plaza SaaS: the Arabic ecommerce platform by InstaMicroTech
Plaza SaaS is InstaMicroTech's ecommerce platform for creating a branded online store and mobile app and managing products, orders, payments and delivery in one dashboard.
How to create an online store without coding
A practical guide to products, payments, shipping, orders, website and mobile app setup for a launch-ready online store.
Choosing an ecommerce platform in Egypt
Compare the essentials for Egyptian ecommerce: Arabic UX, EGP, local payments, wallets, delivery, inventory and mobile apps.